Argues that visual literacy should be studied through a cognitive approach, and describes principles of punctuating and structuring that can be used to develop a new standard of experimental validity. Triadic interaction theory and the role of strategies in research are discussed, as well as a new orientation to research. (BK)

Consistent learning gains are associated with the use of pictures when experiments adhere to five ground rules: (1) prose passages are presented orally; (2) the subjects are children; (3) the passages are fictional narratives; (4) the pictures overlap the story content; and (5) learning is demonstrated by factual recall. (Author)