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Direct linkWest, Cynthia Elaine – ProQuest LLC, 2017
The purpose of this mixed method study was to examine the instructional preferences of millennial learners and how their instructional preferences affect their choice in post-secondary business programs. The instructional preferences of millennial learners are an important question for post-secondary business programs enrolling learners from…
Descriptors: Generational Differences, Mixed Methods Research, Postsecondary Education, College Students
Peer reviewedWarmerdam, Amanda; Lewis, Ioni; Banks, Tamara – Education & Training, 2015
Purpose: Using the Theory of Planned Behaviour (TPB) framework, the purpose of this paper is to explore whether the standard TPB constructs explained variance in Generation Y (Gen Y) individuals' intentions to join their ideal organisation. Design/methodology/approach: A mixed methods approach was used featuring qualitative and quantitative…
Descriptors: Foreign Countries, College Students, Behavior Theories, Generational Differences
