This case study focuses on out-of-state undergraduate student recruitment at a small, private liberal arts institution in the southeastern United States. Wolpert's place utility theory, from the field of urban planning, was used as a framework for the study to help explain some of the reasons why a student may choose to attend a private university…

Small private colleges and universities have seen a decline in their enrollment for the past thirty years. Many have closed their doors, and others are merging or taking financial risks that could prove detrimental to their survival. However, there are a few who have been able to increase their enrollment despite the demographic and economic…

The future looks very bleak for many small and medium-sized colleges and universities in the U.S. Amid all the gloom and doom, though, there is one strategic opportunity for small to medium-sized universities: incorporating carefully designed international student recruitment into the overall recruitment plan for the next five to seven years.

This phenomenological study highlighted the perceptions of college faculty toward the increasing number of student-athletes on their college campuses. The purpose of this study was to gain insights into the beliefs, attitudes, and perceptions of college faculty toward the athletic driven enrollment strategy at small liberal arts colleges. The…

The Association Supporting Computer Users in Education (ASCUE) is a group of people interested in small college computing issues. It is a blend of people from all over the country who use computers in their teaching, academic support, and administrative support functions. ASCUE has a strong tradition of bringing its members together to pool their…

This handbook was designed to offer a low-cost, local, and practical approach to working with re-entry women college students. It is intended for use by staff in small colleges (under 1,000 students) where women's centers and on-campus child care are rare and where the needs of re-entry students have not been adequately addressed. The information…

Students in the Southwest Baptist University's speech and debate program actively participate in recruiting and contribute to the small college's culture. While scholarship on peer recruitment is scarce, the literature suggests two foundational principles that can serve as guides: colleges and universities must be willing to develop personal…

Solutions to specific problems associated with intercollegiate athletics, primarily men's spectator sports and particularly football, are proposed in order to enhance the values of the sports programs at small colleges. After a historical summary of recurrent problems, recent proposals are noted. It is argued that most proposals for dealing with…

Without an institutional research office to look at recruitment and retention programs, DePauw University (Indiana) relies heavily on institutional trend data and comparative information to assess the effectiveness of three initiatives: recruitment of large numbers of minority students, strategic use of financial aid, and use of market…

The Citadel, a state institution, has attempted to push for a broad-based education in languages, history, and literature while maintaining its 145-year-old tradition of military discipline and training. An incident with a black cadet has brought on a barrage of public criticism. (MLW)

A Bowie State College program to prepare black students for careers as physicians and dentists is described. The program will recruit seniors from predominantly black Maryland high schools to participate in an intensive summer program prior to college entrance, and will provide continuing services during the college years. Six phases of the…