Use of effective public communication strategies is critical for Extension professionals to successfully navigate challenges faced by the agriculture sector and local community, effect policy changes, and ensure public value for the Extension program. Simply addressing the public knowledge deficit is ineffective for gaining public trust in…

Effectively communicating with diverse groups involved in environmental management is critical to facilitating successful projects. This five-step communication plan is designed to enable resource managers and extension professionals to successfully engage their stakeholders. This plan, which uses oyster reef management as an example, was informed…

Today's Extension professionals are tasked with more work and fewer resources. Integrating social media campaigns into outreach efforts can be an efficient way to meet work demands. If resources go toward social media, a practical method for collecting metrics is needed. Collecting metrics adds one more task to the workloads of Extension…

Land-grant Extension institutions face increasing expectations to use data to communicate value and drive program and organizational development. In this article, we introduce the University of Wisconsin--Extension Data Jam Initiative, an integrated qualitative software, methods, and data analysis curriculum. The Data Jam Initiative is an…

Communication between 4-H professionals and the youth they work with is an important part of a successful 4-H program. By creating a Council of Presidents comprised of officers of all the clubs in your county, you can increase communication while assuring your program addresses all four essential elements. The Council is also as a vehicle for…

This article discusses the concept of "framing" within the context of relevant communication and psychological research and considers its potential applicability to Extension science communication. Examples of research-based support for the framing of scientific issues are presented, along with a literature-based discussion of the…

In a time of reliance on electronic media for information, chaotic programming environments, and declining public resources, Extension workers need to find unique ways to connect with stakeholders to maintain and increase support for programming. To address this need, we developed, conducted, and evaluated a series of stakeholder teas. We found…

Scholars have recognized a need for educational programs that prepare scientists, Extension practitioners, and other stakeholders to communicate science effectively. Such programs have the potential to increase public awareness and aid policy development. Having recognized this need, faculty at Michigan State University (MSU) developed an…

As Extension educators are encouraged to implement more cost-effective and efficient means of programming, the use of Web-based social media has become a popular option. Penn State Extension implemented a social media awareness survey among participants in its community-based diabetes education program to determine familiarity with this medium,…

In response to budgetary constraints, a new staffing structure, the Pilot Leadership Plan, was proposed for California's 4-H Youth Development Program. County clusters were formed, each led by a coordinator. The plan was piloted for 2 years to provide insight into how county clustering could support Extension staff to increase and enhance program…