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Consumer Economics | 1 |
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Bockenholt, Ingo | 1 |
Bockenholt, Ulf | 1 |
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Bockenholt, Ulf; Bockenholt, Ingo – Applied Psychological Measurement, 1990
A latent-class scaling approach is presented for modeling paired comparison and "pick any/t" data obtained in preference studies. The utility of this approach is demonstrated through analysis of data from studies involving consumer preference and preference for political candidates. (SLD)
Descriptors: Comparative Analysis, Consumer Economics, Data Analysis, Equations (Mathematics)