The recent increase in the availability of infant-directed video material (e.g., "Baby Einstein") and the corresponding increase in the amount of time that infants and toddlers spend viewing them have prompted concern among parents and professionals that these media might impede aspects of cognitive and social development. In contrast, supporters…

For some time now, questions have been asked about the impact of television and video materials on the cognitive and social development of preschoolers and older children. More recently, these same questions have been asked in relation to the extensive exposure to these media that infants and toddlers are currently experiencing. To answer these…