Copyfitting is probably the least exciting portion of any course that deals with design and production of print advertising. Students find the transformation of manuscript copy into set type difficult to visualize. The math, though no more than multiplication and division, seems insurmountable to some--probably because the entities such as points,…

This report describes the development and evaluation of an interactive marketing diskette which describes the characteristics, advantages, and application procedures for each of the major computer-based graduate programs at Nova University. Copies of the diskettes were distributed at the 1988 Florida Instructional Computing Conference and were…

For some teachers, the increasing attention to digital and multimodal composing in English and Language Arts classrooms has brought into sharp relief the profession's investment in print as the primary means of expression. Although new forms of communication that combine words, still and moving images, and animation have begun to dominate digital…

A study evaluated the impact of microcomputers and software in advertising media courses by surveying media planning instructors in 71 (out of 111) colleges and universities. The survey asked instructors to evaluate textbooks, workbooks, and computer software; to assess the impact of software on the media course; and to compare software users with…

The teaching of broadcast copywriting can be enhanced by computer assisted instruction, especially in screening students' writing for adherence to classic "formulas" or "rules" for broadcast writing. Such rules might include avoiding cliches or not beginning a sentence with a subordinate clause. Other rules the computer can…

This bibliography contains annotations of 95 items of educational and business software with applications in seven marketing and business functions. The annotations, which appear in alphabetical order by title, provide this information: category (related application), title, date, source and price, equipment, supplementary materials, description…