Mobile apps are broadly used by students in and after class to improve their language skills. This study aimed to investigate how a curriculum app and a social communication app can be integrated into English language teaching and learning and what sorts of tasks can be employed to enhance learners' EFL learning. A curriculum app was created by…

Sensory overload and split attention result in reduced learning when instructors read slides with bullet points and complex graphs during a lecture. Conversely, slides containing relevant visual elements, when accompanied by instructor narration, use both the visual and verbal channels of a student's working memory, thus improving the chances of…

The study compared effects of two direct-mail educational software marketing strategies: (1) brochure only and (2) brochure and sample program provided by a journal. Those responding to Strategy 1 rated the programs higher because of less knowledge. However, those responding to Strategy 2 exhibited more respect for the journal. (CH)

Discusses the market for computer-based training (CBT) programs, the distribution and marketing of these programs, why CBT is different from other training products for corporate customers, evaluating CBT programs, the competition between CBT and video, and corporations wanting customized training programs. (CT)

The author looks at the marketing and the resulting financial payoffs of continuing education offerings that involve the computer. She underscores the demand of organizations and individuals for learning about software for personal computers in her community college district, emphasizing various marketing and programmatic considerations related to…

Examines the current status and short-term future of computer software development in higher education. Topics discussed include educational advantages of software; current program development techniques, including object oriented programming; and market trends, including IBM versus Macintosh and multimedia programs. (LRW)

This report describes the development and evaluation of an interactive marketing diskette which describes the characteristics, advantages, and application procedures for each of the major computer-based graduate programs at Nova University. Copies of the diskettes were distributed at the 1988 Florida Instructional Computing Conference and were…

First in a continuing series of reports on trends in marketing and publication of software for literacy education, a study explored the development of a database to track the trends and reported on trends seen in 1995. The final version of the 1995 database consisted of 1011 software titles, 165 of which had been published in 1995 and 846…

A study was conducted to determine microcomputer hardware, software, and inservice components of secondary marketing education programs. A questionnaire was developed and sent to 420 teacher-coordinators in 42 states. A total of 225 (54 percent) usable returns were tabulated at the University of Wisconsin-Stout Computer Center. Results of the…

Prepared for a 1984 Organisation for Economic Cooperation and Development (OECD) conference, this report on the educational applications of new information technologies focuses primarily on the use of interactive audiovisual systems. Potential advantages of interactive multimedia educational environments are discussed and examples are given of…

A discussion of authoring system technology is based on a review of 80 products. Alternative authoring approaches are described; assumptions underlying development of authoring systems and their use are examined; selection procedures and criteria sensitive to varied needs are suggested; and trends in software development, evaluation, marketing,…

This bibliography contains annotations of 95 items of educational and business software with applications in seven marketing and business functions. The annotations, which appear in alphabetical order by title, provide this information: category (related application), title, date, source and price, equipment, supplementary materials, description…

This article presents a case study of the impact on student learning of introducing an electronic voting system (EVS) into large-group lectures for first-year undergraduate students undertaking degrees in marketing and business systems. We discuss the potential for using EVS-style interactive lectures in marketing and business programmes. We then…

This text contains activities that allow marketing education instructors to integrate their curriculum with word-processing, spreadsheet, and presentation software. Their students can gain experience with technology, fulfill marketing education learner outcomes, and meet the demands of a marketing job. The instructor provides an outline for…