Virtual reality (VR) learning is believed to increase focus, engagement, and emotional connection. To that end, we developed an immersive business case study in VR to teach essential business concepts. This paper outlines the process we followed to develop and launch the case in the hope that other institutions can use our process as a blueprint…

In product design, there is often a disconnect between the engineers creating the product and the marketing team determining the best characteristics for the product. The research areas of "design for market systems" and "decision-based design" seek to bridge that disconnect through quantitative approaches that facilitate…

Simulations are a form of competitive training that can provide transformational learning. Participants are pushed by the competition and their own desire to win as well as the continual feedback, encouragement, and guidance of a Business Coach. Simulations enable students to apply their knowledge and practice their business skills over and over.…

As business organizations grow increasingly virtual, traditional principles of organizational communication require examination and modification. This article considers the curricular implications of the growing business uses of virtual world technology through three different lenses--students as employee-users, students as strategic designers and…

Describes planning, development, implementation, and features of a Web-based "virtual tour" information and marketing resource developed at Purdue University (West Lafayette, Indiana). The result is an interactive campus map that provides information about the various campus buildings using text, photographs, and movie clips. (DB)

The authors provide a version of a double-auction market simulation designed for classes too large for most computer labs to accommodate in one sitting. Instead, students play the game from remote computers, wherever they may be and at any time during a given time period specified by the instructor. When the window of time expires, students can…

Examines the evolution of multimedia simulation games on floppy disk and CD-ROM, and reviews uses of simulation games for education and entertainment. Discusses what is involved in building, marketing, and playing simulated games. Examples of game screens are displayed throughout the article, and a sidebar lists companies mentioned in the article.…

Prepared for a 1984 Organisation for Economic Cooperation and Development (OECD) conference, this report on the educational applications of new information technologies focuses primarily on the use of interactive audiovisual systems. Potential advantages of interactive multimedia educational environments are discussed and examples are given of…