The Packaging Mockup Project directs students to (1) learn the basic tools in the Adobe Photoshop application, (2) research and create a new brand concept for different product categories, and (3) design an original packaging mockup of their own brand concept. This project is designed to allow students to apply what they learn about branding as…

Simulations are a form of competitive training that can provide transformational learning. Participants are pushed by the competition and their own desire to win as well as the continual feedback, encouragement, and guidance of a Business Coach. Simulations enable students to apply their knowledge and practice their business skills over and over.…

Student presentations can often seem like a formality rather than a lesson in representing oneself or group in a professional manner. To improve the quality of group presentations, the authors modified the popular presentation style of Pecha Kucha (20 slides, 20 seconds per slide) for marketing courses to help students prepare and deliver…

The marketing department of a large business school introduced a new undergraduate course, marketing metrics and analysis. The main materials for this course consisted of a series of online spreadsheets with embedded text and practice problems, a 32-page online metrics primer that included assurance of learning questions and a sample examination…

Online reviews play an important role in consumers' purchasing decisions. Researchers are increasingly interested in studying the dynamic impact of online reviews on product sales. However, the antecedent of online reviews, online reviewers' behaviors, has not been fully explored. Understanding how online reviewers make review decisions can assist…

Have you updated your Web site today? Is it possible that answering "yes" to this simple question is the key to the success of your marketing and recruiting efforts? In the current recruitment arena, the ability to update and maintain this one high-value asset (your Web site) might be the key to the potency of your institutional…

Interaction design is a user-centered approach to development in which users and their goals are the driving force behind a project's design. Interaction design principles are fundamental to the design and implementation of effective websites, but they are not sufficient. This article argues that, to reach its full potential, a website should also…

This document is a report of a two-year effort by Duke University Press to make National Collegiate Software (NCS), a clearinghouse for faculty-authored liberal arts software for classroom use, a viable, scholastically respectable, self-supporting operation. NCS initially had been operated by North Carolina State University. When Duke University…

The authors provide a version of a double-auction market simulation designed for classes too large for most computer labs to accommodate in one sitting. Instead, students play the game from remote computers, wherever they may be and at any time during a given time period specified by the instructor. When the window of time expires, students can…

Discusses the issues of ethics, equity, and values in the use of computers in education. Conceptual foundations of computer software are described; responsibilities of the software author, marketer, and user are reviewed; and the conflicts between personal property rights and individual liberty are explored. (LRW)

Narrates the development of a CD-ROM product for use in an interart study of music, art, and literature, specifically T. S. Eliot's "The Waste Land." Traces the process of idea formulation, project conceptualization, and project development. Also discusses details of the technological process and marketing. (DSK)

Interviews with computer-company officials and a survey show that: despite higher education discounts, computer companies make money; colleges offer computer companies intellectual capital; students take hardware and software preferences with them into jobs; higher education influences computers built and sold; and higher education is a…

Educational design encompasses many aspects of educational software development but needs to be extended to Project Design (PD) by inclusion of a strategy for dissemination. This crucial aspect of PD should be considered from the start and usually involves commercialization. Models for commercialization are diverse, and the choice can have…

This article provides data and discussion of multicultural theme-related issues arising from analysis of a detailed database of commercial software products targeted to reading and literacy education. The database consisted of 1152 titles, representing the offerings of 104 publishers and distributors. Of the titles, 62 were identified as having…

It has been an ongoing concern among academicians teaching social sciences to develop a better methodology to ease understanding of students. Since verbal emphasis is at the core of the concepts within such disciplines it has been observed that the adequate or desired level of conceptual understanding of the students to transforms the theories…