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Hart, Karen J. – 1981
A study was conducted to evaluate television commercials based on their reading (or print) content. Commercials aired on the three major networks during Saturday morning programing were viewed for six consecutive weeks. Each commercial was analyzed to determine how it used printed words to sell a product. The results revealed that the printed word…
Descriptors: Childrens Television, Content Analysis, Elementary Education, Reading Research
Barcus, F. Earle; Wolkin, Rachel – 1977
The studies reported in this book are content analyses of children's television and attendant advertising. Following an introductory statement, chapters present data about children's commercial television on the weekends, children's commercial television after school, and the seasonal variations in television advertising to children. A concluding…
Descriptors: Advertising, Childrens Television, Content Analysis, Elementary Education
Download full textLong, Marilee; Steinke, Jocelyn – 1994
A qualitative study analyzed images of science and scientists in children's educational science programs on television to determine whether they conveyed the images found in other media. Four episodes of each of four 30-minute, non-animated programs ("Beakman's World" broadcast on CBS, "Bill Nye, The Science Guy" shown on…
Descriptors: Childrens Television, Content Analysis, Educational Television, Elementary Education
Jones, Russell W.; And Others – 1994
Television programming has long been recognized as an effective method of educating children. This paper investigated the degree of exposure an educational children's program, Sesame Street, gave to female and male characters and the extent to which these characters were stereotypically portrayed. Children's Television Workshop produces 110…
Descriptors: Characterization, Children, Childrens Television, Content Analysis
De Vaney, Ann; Elenes, Alejandra – 1991
Focusing on gender issues in the visual text, this paper describes one stage of a post structural analysis of "Square One TV" (SOTV), a program originally designed to provide instruction in mathematics for 8- to 12-year-old viewers which now emphasizes changing their attitudes toward mathematics. Post structural textual analysis was used…
Descriptors: Attitude Change, Broadcast Television, Childrens Television, Coding
Bourne, Carole – 1986
This document presents the results of a two-year study of a British Broadcasting Company children's news program which examined the goals and routines of the programmers, the program content, and audience response. Observations were made of program routines, the content was analyzed, and responses to the programs were obtained during informal,…
Descriptors: Audience Analysis, Childrens Television, Concept Formation, Content Analysis
Winter, Judith – 1980
Three weeks of programing on a major television network during probable children's viewing times was subjected to content analysis to determine the number and types of reading and writing activities performed by television characters and newscasters. The purposes of this analysis were to discover whether television treats reading and writing as…
Descriptors: Characterization, Childhood Attitudes, Children, Childrens Television
