Creativity is a cornerstone of human evolution and is typically defined as the multifaceted ability to produce novel and useful artifacts. Although much research has focused on divergent thinking, growing evidence underscores the importance of perceptual processing in fostering creativity, particularly through perceptual flexibility. The present…

The role of top-down control in divergent creativity remains heavily debated. An outstanding question about the state dynamics of creativity concerns acute shifts between heightened and lowered creative states. Particularly, do transitions between creative states incur a "switch cost" as observed in other domains of cognition? Prior…

Transcranial random noise stimulation (tRNS) increases performance in some perceptual tasks. However, little is known about its effect on creativity. Although dorsolateral prefrontal cortex (DLPFC) has been postulated as an important cortical area related to creativity, the relative role of left and right DLPFC is still unclear. We aimed to…

There have been diverse arguments regarding the factors that could have an impact on individuals' attitudes toward a specific ad, brand, or product. However, there is still no overall agreement pertaining to these issues because many circumstantial factors, including personal characteristics of targeted audience members and product diversity, can…

Using the metaphoric story device of two tribes, one that builds their culture around words and the other which depends primarily on visual perception, this paper suggests a distinctive mental paradigm at work within the society of artists, who pursue visual literacy through graphic ideation. The author discusses his education in art and his…

A survey of 489 undergraduates in Beijing, Guangzhou, Hong Kong, and Taipei, found politicians were nominated by all four samples as being the most creative individuals in the past and at present. Scientists and inventors ranked second in position. Artists, musicians, and businessmen were rarely nominated. (Contains references.) (Author/CR)

Defines creativity, recognizing both developmental continuities and discontinuities. Also distinguishes between creative interpretation and cognitive restructuring, emphasizing transformational abilities, and between perceptual and discretionary cognitive processes. (DR)