The core curriculum concept and reasons behind the current momentum for curricular reform are examined, and the issues involved in institutionalizing new core curricular ideas are exemplified. Reform follows from changes in the character of undergraduate education toward less restrictive, more diffuse requirements in the area of general education…

A study synthesized findings of research in marketing education (ME) from 1979-89 in these 10 categories: administration, curriculum, evaluation, guidance/counseling, human resource, instruction, learner characteristics, philosophy and objectives, program design, and teacher education. During the 1980s, continued environmental threats and…