This article presents the details of a business analytics minor that we created at our institution in the fall of 2019. In the two years since, our program has successfully met our enrollment goals. Out of over 50 minors offered at our institution, our business analytics minor is currently ranked fourth in enrollment. In this article we will…

There is a widespread understanding that most business undergraduates will need some exposure to the law to maximize their opportunities to succeed as businesspeople or managers, but the extent of that exposure could easily become overkill if educators lose sight of the fact that these are not law students. However in just over 87% of business…

Based on the industry need to hire qualified salespeople, a call to expand sales education at universities has been continuously echoed. This article provides an updated overview of the sales education landscape in the United States and offers insight into both the curriculum offerings and the practices of marketing educators who teach sales…

Higher education programs face challenges to increase accountability regarding student achievement. Course misalignment occurs as instructors interpret course objectives differently, making changes to the course content without considering overall program alignment and purpose. Misalignment prompts academic programs to revisit its curriculum to…

The debate on the value and relevance of commerce versus business administration education is at its full swing in Pakistan. Conventional focus of the commerce education has been on areas like accounting and trade, while business administration education focuses more on areas like management and administration of a business entity. Recently,…

Many traditional Information Systems (IS) programs are either redesigning current courses to incorporate business/data analytics or expanding curricular offerings to include business /data analytics; our IS program chose the former route to meet the demand (from employers) for business/data analytics. In that transition, a traditional systems…

Marketing analytics students who can communicate effectively with decision makers are in high demand. These "analytic unicorns" are hard to find. The Master of Science in Customer Analytics (MSCA) degree program at Xavier University seeks to fill that need. In this paper, we discuss the process of creating the MSCA program. We outline…

Purpose: This study aims to investigate how to improve the project management (PM) curriculum by evaluating the nature and alignment of learning outcomes in the PM course syllabi with Bloom's Taxonomy framework. Design/methodology/approach: The research methodology for this study is an integrative approach that uses document analysis and content…

College graduates need better preparation for and experience in data analytics for higher-quality problem solving. Using the curriculum innovation framework of Borin, Metcalf, and Tietje (2007) and case study research methods, we offer rich insights about one higher education institution's work to address the marketing analytics skills gap.…

A pressing issue for educators is the difficulty in fostering engagement and vesting students in courses. A new pedagogical model labeled Collaborative Course Development (CCD) has evolved as a viable solution. CCD not only allows students to be actively involved in initial course design but also empowers them to make decisions about class…

Many university or college business programs offer majors or concentrations of small business management, but few of them offer a course of information technology (IT) for small business, despite the fact that IT plays an important role in the management of innovative small businesses. While introductory information systems (IS) courses emphasize…

With the plethora of MBA leadership courses, schools are examining ways to differentiate their programs and to provide tangible learning outcomes. MBA graduates want the knowledge skills and ability to make them successful in their chosen fields of endeavor. This paper outlines one holistic experiential MBA leadership course that challenges the…

Ideal for faculty and administrators looking to blend business education and the liberal arts, this toolkit combines exemplary syllabi from 26 leading institutions with step-by-step strategies to advocate successfully for curricular innovation. Conceived with comprehensiveness in mind, these resources cover both inspiration and implementation for…

The growing amount of information in the world has increased the need for computerized classification of different objects. This situation is present in higher education as well where the possibility of effortless detection of similarity between different study courses would give the opportunity to organize student exchange programmes effectively…

This paper follows Kennesaw State's University's (KSU) faculty journey in developing a new integrated core curriculum for their Management majors that will empower the students and meet the needs of today's employers. Curriculums must change to stay current. Depending on the amount of change, this can be a huge undertaking for a department…