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Cone, Joseph – Journal of Extension, 2013
To engage recipients of Extension science-based video programming involves understanding what behaviors and decisions the recipients may be considering that can be affected by the programming. Such understanding may be developed through interviews, focus groups, and surveys, which should provide guidance for elements of the style and content of…
Descriptors: Video Technology, Audience Analysis, Audience Awareness, Affective Behavior
Fox, Janet; Cater, Melissa – Journal of Extension, 2011
This article provides a critical perspective on the increasing involvement of young people in participatory evaluation as well as identifies the factors to consider when designing a youth-led evaluation project. Through this avenue, young people will increase their participation in organizational development and community change. Youth-led…
Descriptors: Program Evaluation, Young Adults, Performance Factors, Participatory Research
Revising an Extension Education Website for Limited Resource Audiences Using Social Marketing Theory
Francis, Sarah L.; Martin, Peggy; Taylor, Kristin – Journal of Extension, 2011
Spend Smart Eat Smart (SSES), a unique website combining nutrition and food buying education for limited resource audiences (LRAs), was revised using social marketing theory to make it more appealing and relevant to LRAs (25-40 years). Focus groups and surveys identified the needs and preferences of LRAs. Needs were cooking, basic health, and…
Descriptors: Extension Education, Focus Groups, Nutrition, Marketing