Designing a workable marketing plan for career education programs requires needs assessment, goal setting, formulation of strategies, implementation, and evaluation. (SK)

Degree completion programs on military installations are large, effective programs, with substantial support. Education will never be more convenient or less expensive for students. Education is a product military personnel need and want. In a time of declining tuition assistance, it is up to colleges that deal with the military to market their…

This document provides the strategic plan for Delaware Technical and Community College for 1996-2000, reviewing trends, college goals, and outcome measures for five key areas of college operation. The first section addresses college resources, projecting a 3% average increase in funding over the next 5 years and highlighting college goals related…

This guide, written for vocational rehabilitation (VR) agency policymakers and staff alike, deals with the concept of marketing from a VR perspective. Covered in the individual chapters of the guide are the meaning of the term marketing; a conceptual framework for marketing in a VR agency (product definition, target group definition, differential…