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Direct linkYe, Christine; Van Os, Jerry; Chapman, Dick; Jacobson, Dax – Journal of Marketing Education, 2017
As the marketplace becomes more competitive, there is a growing demand for business educators to prepare graduates to adapt to the challenges of the marketplace. However, concerns regarding the pedagogical challenges of balancing conceptual knowledge and practical skills are accumulating in the academic literature. In this article, we make the…
Descriptors: Business Administration Education, Online Courses, Active Learning, Student Projects
