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The HPT Model Applied to a Kayak Company's Registration Process
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Martin, Florence; Hall, Herman A., IV; Blakely, Amanda; Gayford, Matthew C.; Gunter, Erin – Performance Improvement, 2009
This case study describes the step-by-step application of the traditional human performance technology (HPT) model at a premier kayak company located on the coast of North Carolina. The HPT model was applied to address lost revenues related to three specific business issues: misinformed customers, dissatisfied customers, and guides not showing up…
Descriptors: Business, Performance Technology, Case Studies, Models