The paper describes an implementation of research done over several years, by me and in some cases others, at Stanford University and elsewhere. The implementation comprised the design, building, testing, and marketing of a digital educational technology platform to provide a supplementary tool for explorative mathematics learning and assessment.

Marketing in schools has a new twist, and teachers are at the center. Corporate firms, particularly those producing education-technology products, have contracted with teachers to become so-called brand ambassadors and micro-influencers. Scant research, however, has examined these brand ambassador arrangements, leaving policymakers uninformed…

Between 2011 and 2014, investment funding for education technology companies increased by an average of 40% per year (Catalano, 2015). With an expanding footprint and funding stream, education technology companies have access to more students, teachers, and resources than ever before. As a result, they have an unprecedented opportunity to impact…

The National Study of English Learners and Digital Learning Resources conducted by the U.S. Department of Education, Policy and Program Studies Service, on behalf of the Office of English Language Acquisition and the Office of Educational Technology provided the first national data on how educators across the country are using educational…

Student presentations can often seem like a formality rather than a lesson in representing oneself or group in a professional manner. To improve the quality of group presentations, the authors modified the popular presentation style of Pecha Kucha (20 slides, 20 seconds per slide) for marketing courses to help students prepare and deliver…

As business organizations grow increasingly virtual, traditional principles of organizational communication require examination and modification. This article considers the curricular implications of the growing business uses of virtual world technology through three different lenses--students as employee-users, students as strategic designers and…

The marketing department of a large business school introduced a new undergraduate course, marketing metrics and analysis. The main materials for this course consisted of a series of online spreadsheets with embedded text and practice problems, a 32-page online metrics primer that included assurance of learning questions and a sample examination…

In order to reach distance students in times of financial uncertainty, librarians must be creative. While much has been written about Camtasia, Captivate and Jing tutorial software, Adobe Presenter, a Microsoft PowerPoint plug-in, has not been discussed. This article describes how our library team created multimedia tutorial projects at Idaho…

Have you updated your Web site today? Is it possible that answering "yes" to this simple question is the key to the success of your marketing and recruiting efforts? In the current recruitment arena, the ability to update and maintain this one high-value asset (your Web site) might be the key to the potency of your institutional…

This document is a report of a two-year effort by Duke University Press to make National Collegiate Software (NCS), a clearinghouse for faculty-authored liberal arts software for classroom use, a viable, scholastically respectable, self-supporting operation. NCS initially had been operated by North Carolina State University. When Duke University…

Enterprise application integration products are changing the landscape of learning technology, content, and services. Although products are marketed as processes to measure performance indicators, this is just the beginning of a strategy to integrate learning with other enterprise processes. (JOW)

This paper explores the potential opportunities that OpenCourseWare (OCW) offers in providing wider access to tertiary education, based on the ideal of "the right to education." It first discusses the wider implications of OCW, and its underlying philosophy, before using a case study of a tertiary preparation program (TPP) at the…

Narrates the development of a CD-ROM product for use in an interart study of music, art, and literature, specifically T. S. Eliot's "The Waste Land." Traces the process of idea formulation, project conceptualization, and project development. Also discusses details of the technological process and marketing. (DSK)

Recently, Microsoft Corporation has become more aggressive in its attempts to sell products on college and university campuses, promising new licensing deals for colleges, free Microsoft training for computing officials, and advice on structuring university information-technology budgets. Critics are concerned that the trend will reduce…

Discussion of the development of distance education for instruction and training due to new technologies and software focuses on questions that need to be asked to ensure efficiency and effectiveness. Highlights include institutional and organizational concerns; content design analyses; development issues; implementation; evaluation; management…