Marketing educators have long recognized the value of engendering students' deep learning of course content via experiential pedagogies. In this article, the authors describe a semester-long, team-based retail audit project that is structured to elicit active student engagement with consumer behavior course material via concrete, hands-on,…

Examines benefits of three models for evaluating outdoor adventure programs: program monitoring with debriefings and check-offs; experimental evaluation; and qualitative, naturalistic observation. Illustrates and compares approaches using California 4-H adventure ropes course. Examines data's specificity, assumptions, ambiguities, and followup.…

Two participant observers evaluated the week-long camp experience of adult women in order to assess the appropriateness of participant observation research methods in the camp setting, to identify strengths and weaknesses of this method, and to develop guidelines for its use. The study was part of a larger evaluation of the 9th annual Women's Week…