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Ahmed, Mumtaz; Yaqoob, Humaira; Yaqoob, Maimoona – Advances in Language and Literary Studies, 2015
Textbook evaluation means development of textbook that is based on rigorous research. In Pakistan text books are designed on communicative language teaching which focuses on communication. Morley (1991) has asserted that listening has a critical role in communication and in language acquisition because the better the students understand, the…
Descriptors: Listening Skills, Textbooks, Foreign Countries, Textbook Evaluation
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Li, Juan – Advances in Language and Literary Studies, 2014
Needs Analysis is a valuable and irreplaceable tool in the curriculum design of Business English courses. It ensures a focused and efficient curriculum design responsive to the learners' needs. This paper analyses the needs of Business English undergraduates and the information obtained may offer some helpful suggestions to the setting of the…
Descriptors: Foreign Countries, Needs Assessment, Business English, English (Second Language)