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Shrivastava, Archana – Journal of Teaching in International Business, 2020
This study investigated the impact of a student-centric, output-oriented methodology based on the principles of connectivism for knowledge creation in cross-cultural studies. The task involved selection of native commercial advertisements in which students were expected to work in virtual teams and find cultural differences in their interpretation…
Descriptors: Advertising, Cross Cultural Studies, Business Administration Education, Cultural Differences
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Pendergast, William; Frayne, Colette; Kelley, Patricia – Journal of Teaching in International Business, 2009
Goran Radman (GR) joined Microsoft in 1996 and served until Fall 2008 as Microsoft Chairman, Southeast Europe (SEE) and Chairman, East and Central Europe (ECEE). Based in Croatia, where he enjoys sailing the Adriatic coast and islands, he spoke with the authors during 2008 and 2009 about his experience launching Microsoft's commercial presence in…
Descriptors: Corporations, Knowledge Management, Foreign Countries, Business Administration