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Krannich, Caryl Rae – 1979
Ten college classes of speech communication students were used to examine the relationships among prior attitude, mode of presentation, and distortion of a high intensity (positive) persuasive communication. Three classes heard messages while four classes read messages. The remaining three classes were not exposed to messages and served as a…
Descriptors: Attitudes, Communication Research, Higher Education, Intermode Differences
Silbergleid, Michael Ian – 1992
The purpose of this study was to determine if increasing levels of complexity in visual production techniques would increase the viewer's learning comprehension and the degree of likeness expressed for a college level instructional television program. A total of 119 mass communications students at the University of Alabama participated in the…
Descriptors: Attitudes, Audiovisual Instruction, Comparative Analysis, Educational Media
Peer reviewed Peer reviewed
Shannon, A. G.; Clark, B. E. – British Journal of Educational Technology, 1979
Attitudinal differences among first-year polytechnic students towards ways of learning mathematics are investigated in relation to field of study, level of ability, and method of instruction. (RAO)
Descriptors: Academic Ability, Attitudes, Audiovisual Instruction, College Mathematics
Peer reviewed Peer reviewed
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Simonson, Michael R., Ed.; Jurasek, Karen A., Ed. – Association for Educational Communications and Technology, 1992
The papers in this collection of 71 individual papers and 3 symposiums represent some of the most current thinking in educational communications and technology. For the first time, a selected number of development papers sponsored by the Division for Instructional Development are included. Topics discussed include the effects of various conditions…
Descriptors: Adoption (Ideas), Attitudes, Cognitive Processes, Computer Assisted Instruction