This paper documents and describes a new course in visual communications developed at the University of Oklahoma to serve a general college undergraduate audience. The course content which is summarized in three areas--graphics and media techniques, visual/verbal message design and delivery, and "pure visual" message design and delivery--is…

The exploration of nonverbal forms of culture and communication has led to the development of visual anthropology courses within the anthropology department at Temple University. Visual anthropology is conceptualized as the study of human nonlinguistic forms of communication involving film making for data collecting and analysis. Several areas of…

Since visual knowledge of the specialties within graphics and photography is difficult to pinpoint because it is nonverbal and intuitive, graphics educators fall back on teaching technical expertise--the procedures and equipment used for newspapers, magazines, and television stations. For centuries visual knowledge was the realm of the unlettered,…

Two bibliographies of publications from the International Visual Literacy Association (IVLA) are presented. The first covers the period from 1983 through 1989 and lists 261 publications from the IVLA at Virginia Polytechnic Institute and State University. The second covers from 1990 through 1993 and lists 201 publications. The comprehensive…

"Visual literacy" denotes the abilities, competencies, and skills necessary to accurately intercept, interpret, understand, and create communication in visual modes. The term also refers to a popular movement of both students and teachers (e.g., Visual Literacy Association, Action for Children's Television, The Screen Educator's Society) who wish…

The role of vision and bodily movement in the field of language instruction is explained by a phonetician and professor of modern language. (CS)

A television program employing a visual metaphor should be an effective instructional tool. Concrete imagery should make the metaphor more memorable and the topic more comprehensible. Splitting the metaphor between audio and video channels should make a strongly unified message, because the audience would have to compare the verbal and visual…

This book of readings consists of selected papers presented under five topics: (1) Research and Theory--18 papers including research on visual effects on attitude and cognition, students of different field dependence levels, modern and postmodern design on reader perceptions of news, effects of gray shades, short-term memory capacity differences,…