Adapted from remarks at the closing seminar of ACE's Academic Administration Internship Program (Washington, D.C. May 20, 1969).

A research study of 48 United States corporate giving programs is described. The companies are generally large or mid-range in size and represent 15 different business and industry classifications. The size of their contributions programs ranged from $98,000 to $53 million in annual grants, with a median of $4.3 million. About three-fourths of the…

Summarizes the objectives of nine private foundations related to education, scientific research, public and cultural affairs, and social studies. Indicates that an acquaintance with foundation trends and goals allows science educators not only to make use of foundation support but also to detect changes in social attitudes toward higher education.…

Anecdotes about fund-raising from the experiences of a variety of institutions reveals that communications problems, in various forms, are at the heart of many fund-raising problems. Among the ideas presented are the use of large donors to solicit other donations, trustee assistance, persistence in asking support, and alumni matching funds. (MSE)

Points to consider when contemplating a national alumni program are reviewed, including: (1) the program will be expensive, (2) a national clubs organization will take staff time, (3) volunteers will be used effectively, and (4) the college will come alive to those who rarely get to the campus. (MLW)

College fundraisers can enhance their planned-gift negotiation by focusing on donor concerns, knowing the variety of gift options available, and presenting them effectively to the prospective donor. With this approach, it is possible to choose the solution that most benefits both donor and institution. (MSE)

Directions for investigations on fund raising are offered, with particular concern for educational institutions. Excluded from consideration is donor or prospect research. The long-range goal of developing generalizations about fund raising and the importance of having professional researchers do studies on fund raising are briefly addressed. Four…

Four major trends in corporate funding that may be seen as problems for higher education are outlined. Trends include corporate downsizing, decreased corporate giving, fewer one-time gifts, and increased emphasis on elementary secondary education. Specific examples are given of institutions turning these potentially negative trends into…

Designed for a nonprofit organization executive, this book suggests how to start and run an increasingly profitable program for attracting the kind of gifts that will be repeated year after year. Preliminary preparations, the launch and administration of a campaign, four ways to reach higher goals, and annual giving ideas from education, health…

Guidelines are presented to help colleges consider their matching gift program, to develop clear policies and procedures, and communicate them to interested and appropriate parties. Responsibilities of companies sponsoring matching gift programs are outlined with attention to policy and program administration. The eight policy recommendations…

A nontechnical guide on practical promotional and managerial aspects of deferred giving is presented to aid nonprofit organization executives. Contents include the following topics: types of deferred gifts; organizing the deferred giving program; staffing the program; recognizing the deferred gift prospect (age, past interest in your program,…

A discussion of the rationale for asking sponsors for non-grant support details an orientation to research development that focuses on process rather than outcome. Specific strategies for communicating with government, industry, and private sponsors over a broad range of non-money research development issues are discussed and illustrated with…

Ways to develop and manage partnerships between colleges and industry are discussed. The broad educational, economic, social, and political contexts supporting such partnerships are reviewed, along with the important supporting roles of government and third parties. The dynamics of different partnership arrangements are examined, including…

The outspoken new president of the Council for Advancement and Support of Education (CASE) intends a rapid evolution of services for the organization, including better education for advancement professionals in higher education, more varied and technologically rich delivery methods, better use of technology in all areas, closer ties among…

Under its new president, the Ford Foundation, a key grantmaker in the social sciences, is placing more emphasis on global issues. Changes include closer links in program areas and revitalization of area studies through encouragement of international scholarship. Regional directorships for some areas are being abandoned in favor of more fluid…