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Meyers, Erin A. – Communication Teacher, 2014
As a central area of study within the discipline, theories of interpersonal communication are the bedrock of many introductory textbooks designed for use in undergraduate courses on communication and communication theory (Griffin, 2012; Littlejohn & Foss, 2010; Miller, 2004; West & Turner, 2010). Though undergraduate students are, of…
Descriptors: Cartoons, Interpersonal Communication, Theories, Communication (Thought Transfer)
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Trumbore, Anne – Change: The Magazine of Higher Learning, 2014
Massive open online courses (MOOCs) have been hailed as the answer to educational access and pilloried as failures, yet, according to this author, both claims are overstated and frequently obscure the real value of these courses: the knowledge gained about student behavior, about the possibilities of technology-assisted instruction, and about…
Descriptors: Online Courses, Electronic Learning, Large Group Instruction, Learner Engagement
Young, Mark R. – Journal of Marketing Education, 2014
Previous research supports the idea that the success of hybrid or online delivery modes is more a function of course design than delivery media. This article describes a case study of a hybrid Principles of Marketing course that implemented a comprehensive redesign based on design principles espoused by the Quality Matters Program, a center for…
Descriptors: Marketing, Blended Learning, College Students, College Faculty
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Levin, Michael A.; Peterson, Lori T. – Marketing Education Review, 2013
This paper discusses the use of a presentation format known as "Pecha Kucha" (which means "chitchat" in Japanese). The objective of the Pecha Kucha assignment is to facilitate student communication of an argument, including stating and supporting a thesis. Throughout the semester, students become comfortable with the format via…
Descriptors: Marketing, Teaching Methods, Japanese, Persuasive Discourse