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Download full textKumar, Vikram; Raman, Ramakrishnan; Meenakshi, R. – International Journal of Higher Education, 2021
Advertising has always played an important role in creating visibility for educational institutions. In today's time, digital marketing is the sought-after mode as there has been a significant shift from offline to online advertising. With the evolving times, flexibility and convenience take significant importance and it is critical for…
Descriptors: Advertising, Marketing, Business Schools, Internet
Liu, Xiaoming; Schwieger, Dana – Information Systems Education Journal, 2023
Rapid advancements and emergent technologies add an additional layer of complexity to preparing computer science and information technology higher education students for entering the post pandemic job market. Knowing and predicting employers' technical skill needs is essential for shaping curriculum development to address the emergent skill gap.…
Descriptors: Network Analysis, Employment Opportunities, Information Technology, Computer Science Education
Direct linkLabrecque, Lauren I.; Markos, Ereni; Darmody, Aron – Journal of Marketing Education, 2021
Sophisticated technology advances are delivering new and powerful ways for marketers to collect and use consumer data. These data-driven marketing capabilities present a unique challenge for students, as they will soon be expected to manage consumer data and make business decisions based on ethical, legal, and fiscal considerations. This article…
Descriptors: Marketing, Advertising, Privacy, Comparative Analysis
Whang, Michael – Journal of Web Librarianship, 2007
Measuring website success is critical not only to the web development process but also to demonstrate the value of library services to the institution. This article documents one library's approach to the measurement of website success. LibQUAL+[TM] results and strategic-planning documents indicated a need for a new type of measurement. The…
Descriptors: Strategic Planning, Metric System, Academic Libraries, International Organizations
Swan, Kathy; Hofer, Mark – Social Studies, 2006
Educating students to understand overt, subtle, and erroneous claims made by partisan advertisers is no small feat. Often students are passive consumers who need to learn how to become critical listeners, viewers, readers, and producers of all types of media. Because of this, media literacy--the ability to access, analyze, evaluate, and produce…
Descriptors: Preservice Teachers, Mass Media Role, Political Campaigns, Media Literacy
Atkinson, Stephen; Nixon, Helen – Discourse: Studies in the Cultural Politics of Education, 2005
In this paper we examine how the figure of the teenager is positioned within the discourses and practices of commercial online media. In particular, we explore how the popular, Australia-based web portal "ninemsn" works discursively to shape the identities of young people. Ninemsn not only constructs and circulates selected…
Descriptors: Foreign Countries, Internet, Adolescents, Computer Mediated Communication
Smith, Rachel S., Ed. – New Media Consortium, 2007
The conference proceedings include the following papers: (1) The Arts Metaverse in Open Croquet: Exploring an Open Source 3-D Online Digital World (Ulrich Rauch and Tim Wang); (2) Beyond World of Warcraft: the Universe of MMOGs (Ruben R. Puentedura); (3) ClevelandPlus in Second Life (Wendy Shapiro, Lev Gonick, and Sue Shick); (4) Folksemantic:…
Descriptors: Conferences (Gatherings), Medical Education, Teaching Methods, Art
Reynolds, Rodney, Ed.; Woods, Robert, Ed.; Baker, Jason, Ed. – Idea Group Publishing, 2007
The "Handbook of Research on Electronic Surveys and Measurements" is the comprehensive reference source for innovative knowledge on electronic surveys. This commanding handbook of research provides complete coverage of the challenges associated with the use of the Internet to develop online surveys, administer Web-based instruments, and conduct…
Descriptors: Surveys, Evaluation Research, Computer Assisted Testing, Measurement Techniques
Griffin, Robert E., Ed.; And Others – 1997
This document contains 59 selected papers from the 1996 International Visual Literacy Association (IVLA) conference. Topics include: learning to think visually; information design via the Internet; a program for inner-city at-risk children; dubbing versus subtitling television programs; connecting advertisements and classroom reading through…
Descriptors: Advertising, Computer Graphics, Computer Simulation, Computer Software Development
