This research explores structural relations among the component skills of reading comprehension in Kiswahili. Furthermore, the study examines the relationship between socio-economic status, home and school language use, and home literacy environment with Kiswahili reading outcomes. The study utilized secondary data from the baseline Tusome…

The main argument of this paper is that the Virtual Linguistic Landscape (VLL) of advertising allows the utilisation of persuasion strategies that transcend the traditional separation of named languages to produce the maximum effect on potential customers. The paper challenges the segregational view of language, which assumes that communication…

The presence of Africans in China has been phenomenal since the late 1990s. In recent years, there has been a dramatic uptick in people from Africa coming to the major cities of China such as Guangzhou, Hong Kong, Macau, Yiwu, Shanghai, and Beijing. They are in the process of building linguistic, cultural, and economic bridges between their source…

This study sheds light on the socio-economic factors determining the (re)location of sociolinguistic prestige in postcolonial environments. It uses the case of Namibia, an ethnolinguistically diverse African country that replaced Afrikaans -- an established lingua franca -- with English as its official language to weaken the hold of the formerly…

The article illustrates a sociolinguistics of language vitality that accounts for "minority" and unofficial languages across multiple localities in dispersed communities of multilingual speakers of Zambia where only seven out of seventy-three indigenous languages have been designated official and "zoned" for use in specified…

From intercultural experience, and following scholarly analysis, this article blows the whistle on the supposed advantages of the development of diverse "World Englishes." While native-speaker English is rooted in biblical faith, global Englishes may not represent either good theology, or good sense. The ongoing popularity of…

This paper contributes to current sociolinguistic research on the rapidly-changing landscape of digitally mediated communication (Androutsopoulos and Staehr 2018) by presenting mediagrams, a new method for research on transnational mediated interaction. Based on an ethnographic study of mediated multilingual communication in four families with…

In many countries of sub-Saharan Africa, the release of each year's results for the end of high school examinations heralds an annual ritual of public commentary on the poor state of national education systems. However, the exoglossic/monolingual language regime for these examinations is infrequently acknowledged as contributing to the dismal…

This paper undertakes a sociolinguistic analysis of slangy expressions in Nigerian Pidgin. The corpus for this study was gotten systematically through participant observation of conversational discourses in everyday contexts amongst Nigerians living in the Warri-Ughelli-Sapele axes of Delta State. These linguistic data were then recorded and…

Owing to its economic growth and social changes in the past two decades, China has become a popular destination for tourists, investors, and diverse communities of migrants. When foreign-language-speaking migrants interact with Chinese criminal justice system, they rely on interpreters to participate in the proceedings. Based on four-month trial…

This article investigates the intercultural competence and identities of undergraduate heritage language learners (HLLs) studying abroad under the auspices of the U.S. Flagship Program. Based on survey responses and interviews with HLLs from Flagship Programs across the country, the article aims to assess the preparation of HLLs for study abroad…

The #RhodesMustFall (RMF) protests at South African universities (2015--2018) were the publicly visible manifestation of deep epistemic problems in the higher education (HE) sector, particularly around questions of whose knowledges are validated and whether these are reflective of students' lived realities. This exploratory research attempted a…

This paper seeks to examine the emerging sociolinguistic trends in Nigeria with the view to ascertaining the use of English as a first language among its speakers particular in Calabar, Nigeria. The study adopts Vygotsky's (1978) Social Interactionist Theory. The theory is relevant because it accounts for the intentional and changing linguistic…

Background: In South Africa, and in many other African countries, official language-in-education policy supports the use of learners' primary language(s) in early schooling. In reality, texts in the language(s) of the former colonial power are dominant, with high-interest texts in languages familiar to young learners in short supply or…

Within the discourse of language planning and policy, there is an increasing realisation of the strategic role of information and communication technologies in the promotion of indigenous African languages. The article discusses the strategic role that social software, in particular blogs and wiki, can and should play in the development of African…