The Authors@UF program series emerged to showcase the scholarship and creativity of faculty, creating an intellectual forum within the academic library, and providing informal, extra-curriculum, academic engagement between students and faculty outside the classroom. This article identifies steps to launch an author program, and considerations in…

As bookstores and the Internet march forward, the library community continues to question and forecast its role in society. Innovative libraries nationwide have seized the opportunity to reinvent themselves, bringing a new level of excitement to the industry. Yet puzzlement remains on what strategies, what roles will work in communities where…

A 3-year project to generate awareness and utilization of the nontraditional services offered by the Florida public libraries is described. The presentation is divided into two sections: an overview of the program to date and examples from the media campaign. Within section 1, three distinct phases of the project are identified and described:…

This paper illustrates how both marketing and advocacy are crucial skills to keeping the public aware of the library's impact. If marketing is promoting an individual library to increase public use, advocacy is broadcasting the purpose of libraries and the role of the librarian to garner public support. The issue of image of must be confronted, a…

Literary festivals offer a unique proposition to libraries: host one, bring the reading public up-close and personal with writers of all kinds, and they will bask in the glory of that connection. Indeed, festivals can be the pathway for libraries to "own" the literary niche in their community. Bob Cannon, executive director of the Broward County…

Includes seven articles that deal with public relations (PR) for school librarians. Highlights include image problems librarians face and suggestions for promoting more positive images; PR plans that focus on the past, present, and future; nontraditional ways that librarians can attract students and teachers; publicity techniques; and media center…

The two purposes of this report are to present concrete proposals related to the need for the National Library of Canada to facilitate the development of nationwide bibliographic and associated communications networks, and to outline the relevant network concepts assumed in framing the nine recommendations and the related implementation proposals…

School library media specialists (SLMSs) in the Rochester (Michigan) Community Schools decided it was crucial to come to a consensus about key roles of SLMSs in successful school library media programs. They identified the following roles: information specialist, instructional partner, and program administrator. To educate administrators, staff…

Designed to give the citizens of Texas information on the 1990 White House Conference on Library and Information Services process, this book is intended to disseminate information on the White House Conference and the Texas Conference; provide information and forms to encourage conference involvement through delegate nomination and resolution…

The development and current status of Friends of the Library groups in Canada and the United States are discussed. Suggestions for forming a group and fostering cooperation between the Friends and the library are offered. The resulting benefits to the library and the community are explored. (25 references) (CLB)

Describes the Health Information Project, a plan created by the Maryland State Department of Education that allows residents to obtain health information from public libraries. Examples of patron situations involving health questions illustrate the plan's main elements: collection development, staff training, networking with community agencies,…

Describes a county library system's experience with a computerized information and referral system and highlights strengths and weaknesses of the systems. Strengths included the library maintaining control, with other agencies participating; using existing programs and databases where possible; and establishing copyright. Problems included not…

Explains the benefits of pediatric literacy programs. Discusses forming partnerships, training volunteers, role of the children's librarian in building coalitions with community organizations, fundraising and free publicity, and working with doctors' busy schedules. Includes addresses and phone numbers for the "Born to Read" and "Reach Out and…

This manual is designed to help public libraries in Arizona plan their summer reading programs. The theme of the 1993 Arizona Reading Program is circuses. The material in the manual is prepared for libraries to adapt for their own uses. Topics covered include: goals, objectives, and evaluation; procedures for getting started; common summer program…

This manual is designed to help public libraries in Arizona to plan their summer reading programs. The theme of the 1991 program is Arizona and its characteristics. The material in the manual is prepared for libraries to adapt for their own uses. Topics covered include: goals, objectives, and evaluation; procedures for getting started; common…