Within mixed methods research, a key issue is how to mix qualitative and quantitative research orientations. Similar debates arise within a mixed method called Q methodology [Q] that has an 80-year history and strong qualitative leanings. Q is often identified with the sorting of statements and the factor analysis (grouping) of people with similar…

Q methodology is a method to systematically study subjective matters such as thoughts and beliefs on any given topic. Q methodology can be used for both theory building and theory testing. The purpose of this paper was to give a brief overview of Q methodology to readers with various backgrounds. This paper discussed several advantages of Q…

Q methodology (Q) has offered researchers a unique scientific measure of subjectivity since William Stephenson's first article in 1935. Q's focus on subjectivity includes self-referential meaning and interpretation. Q is most often identified with its technique (Q-sort) and its method (factor analysis to group people); yet, it consists of a…