The new strategic paradigm of resource development described in this paper recognizes that there are a number of important resources, in addition to financial ones, that are important to support the mission and to achieve the vision of a nonprofit organization, such as a college or university. It acknowledges and utilizes board members, with…

Statistical modeling provides a method for colleges to use alumni-development information to create an equation predicting who is likely to respond positively to fund-raising appeals. This can make fund raising more cost-effective, provide higher returns on minimal investment, provide results quickly, and improve competitiveness. Resources…

Reasons for increasing fund-raising efforts among Australian colleges and universities are outlined. Theories of fund-raising are contrasted with current practice, and a model is developed that includes specific suggestions and considerations for administrators in planning an advancement program. (MSE)

The concept of program life-cycle management is applied to college fund raising. Program life-cycle stages (introduction, take-off, maturation, saturation, decline) and fund-raising steps (identification of objectives, targeting of markets, estimate potential for contribution, organization, strategy development, fund-raising performance…

Wesleyan University's imaginative use of computer programing helped project into the future and consider alternative fund-raising methods. The process of planning the model and its use in assessing three program options are outlined, and the computer method's usefulness in motivating development staff is emphasized. (MSE)

Four basic models of the organization of college and university communications offices are described: advancement, news bureau model, agency, and marketing models. Pros and cons of each are discussed, and the structure of this function at the Virginia Polytechnic Institute and State University (Virginia Tech) is presented as an ideal…

A distinction is made between management for research and management of research. The former refers to the provision of a nourishing climate, sound policies supporting services of various kinds, financial systems, and organizational arrangements that will help research to flourish in a university. It exists to support the management of research, a…