In the age of big data and analytics, it is important that students learn about artificial intelligence (AI) and machine learning (ML). Machine learning is a discipline that focuses on building a computer system that can improve itself using experience. ML models can be used to detect patterns from data and recommend strategic marketing actions.…

In product design, there is often a disconnect between the engineers creating the product and the marketing team determining the best characteristics for the product. The research areas of "design for market systems" and "decision-based design" seek to bridge that disconnect through quantitative approaches that facilitate…

In this study, the authors are concerned about influencing factors on mobile learning tools for the applicable and sustainable mobile learning environment. The authors proposed an impact model with five influencing factors namely usefulness, interactivity, motivation, facilitating conditions, and ease of use. The 60 students and 60 teachers in…

Information Technology Organization of an enterprise must have a framework of guidelines for the development of information system and adequate documentation of the systems and technology, so that further information could be given to devising a comprehensive and integrated system. Enterprise architecture is a conceptual blueprint that defines the…

Due to their low cost of implementation and considerable elasticity, cloud-based IT solutions are being widely adopted or considered in organizations across various industries. However, such IT solutions bring forth several unique challenges--challenges that make it difficult for organizations to achieve successful utilization of cloud-based…

Recommender systems aim to support users in their decision-making process while interacting with large information spaces and recommend items of interest to users based on preferences they have expressed, either explicitly or implicitly. Recommender systems are increasingly used with product and service selection over the Internet. Although…

Economic conditions over the past year have brought most nations in the world to a state of flux. What once appeared to be a thriving economy has now been in one of the steepest recessions in decades. To get our economy back on track, organizations will need to seek IT investments and solutions that increase productivity, improve security and…

Examines the practical details of setting up live online reference services in libraries. Topics include choosing software; differences between licensed and hosted applications; models used to implement virtual reference services; how libraries are using these services in day to day operations; and marketing strategies. (Author/LRW)

Although web browser caching speeds up retrieval, reduces network traffic, and decreases the load on servers and browser's computers, an unintended consequence for marketing research is that Web servers undercount hits. This article explores counting problems, caching, proxy servers, trawler software and presents a series of correction factors…

This guide discusses the essentials of live virtual reference, preparing for virtual reference, and implementing and incorporating virtual reference. Chapter 1, "Understanding Live Virtual Reference," lays out what virtual reference is and how it compares to other forms of reference. Chapter 2, "Offering Live Virtual Reference," presents ten…

Educational design encompasses many aspects of educational software development but needs to be extended to Project Design (PD) by inclusion of a strategy for dissemination. This crucial aspect of PD should be considered from the start and usually involves commercialization. Models for commercialization are diverse, and the choice can have…

There are increasing numbers of commercially available computer graphics packages, both in terms of hardware and software, that can be utilized by instructors, practitioners, and students of education. With the proliferation of low-cost graphic terminals, time-sharing capabilities, and recent advances in mini- and microcomputers, computer graphics…

Personalization technology has become an important topic in e-commerce, fostered by the emergence of the relationship-marketing paradigm. But teaching e-commerce personalization technology is a challenging task, since it requires a balance between marketing and management and technical implementation issues that must be calibrated according to the…