This Technical Assistance Document offers assistance in contacting media representatives in your State or area on writing press releases or public service announcements, appearing on television shows, and conducting a public hearing on your annual plan. Although the material was prepared especially for State and area agencies on aging, it can be…

After presenting an argument for a liberal arts education for media students, this report describes the mass communication education program at DePauw University for which students must take coursework in at least five of six areas of study: natural sciences and mathematics, social and behavioral sciences, literature and the arts, historical and…

Intended for use by urban vocational staff members who face public relations problems and need to facilitate the outreach process in their cities, this handbook contains guidelines for organizing the public. First, Sanford's definition of public relations is outlined, followed by an explanation of why vocational education needs public relations.…

Ideas for enhancing college and university public relations' use of electronic media include organizing an electronic mail tip sheet; trying an electronic news service; investing in an electronic media tracking service; installing an Integrated Services Digital Network telephone line; placing the institution's story on a cable television network;…

The possibility of enhancing the comprehension of television news reporting through a school program of literacy education was studied in Italy with 60 7th graders and 50 11th graders. Results demonstrate that even brief critical viewing instruction can have an impact on student comprehension and attitudes. (SLD)

This program guide outlines the development of and provides guidelines for implementing a model community education project entitled: Fire Education and the News. Developed to encourage fire departments and local television stations to work together to produce in-depth new programing on fire safety, the Fire Education and the News program provides…

This guide offers Catholic Church professionals and school leaders background and basic tools for implementing a workable and effective public relations program in a local school setting. The first section, devoted to detailing the necessary preparations for beginning a public relations program, tells about the following: forming a public…