Business schools and their foreign language departments are expected to support their students in the transition from the academic sphere into the world of work, where non-domain skills including intercultural competencies have gained importance in degree jobs. To react to labour market trends, the Institute of Business Communication and…

This article offers an overview of how the Language Flagship Program integrates languages for specific purposes (LSP) components into its broader mission of having students graduate with Superior Level linguistic proficiency and cultural competence, thus being well equipped to function as global professionals in the major of their choice. Turning…

The purpose of this article is to present an overview of the concept of Language Across the Curriculum (LAC) in postsecondary instruction. The author will first define key terms relevant to the discussion of LAC and then describe the elements of LAC along with a number of its curricular variations. She will then discuss one of the major forces…

The benefits of Language for Specific Purposes programs in engineering are well-known, but such programs are impractical for smaller universities and colleges. RISE (Research Internships in Science and Engineering) is a new opportunity for undergraduate students that allows smaller programs to appeal to engineering students and their professors to…

A model for college-level translation training for the professions at the American University (District of Columbia) is described, and suggestions for adaptation are provided. The training consists of a translation component implemented in existing regular departmental foreign language courses. The model provides students with introductory…

All students in the new, unique four-year degree program for technical translators at Flensburg Polytechnic (Germany) must study engineering as well as language and cultural skills, language information technology, and theoretical and practical aspects of translation. The program was conceived and established by engineers with an interest in…

The origins, development, and organization of a set of instructional materials entitled "La Francophonie" at North Carolina Central University are described. The project grew out of American students' disaffection for language learning in the mid 1960's and the narrow focus of much college-level instruction. The program consists of two…

In response to the expressed need for cooperation between the academic and business sectors, Miami-Dade Community College established a Center for Business and Industry at the College's Mitchell Wolfson Campus in the Miami business district to centralize college programs, marketing, and other ties with the local business community. This…

A college language instructor recounts his experience in a retraining program in business German at the West Germany's Goethe Institute. Twenty-eight individuals from the United States and from five European countries participated in a program that offered (1) a 14-day immersion into business-related German, (2) establishment of German business…

In response to the need for specialized French language skills among foreign students at France's prestigious engineering school, the Ecole Nationale de Lyon, an intensive language instruction program was developed. The 3-week program precedes the school year so that language immersion and orientation targeted to the particular student group can…

In response to demand, an institute for specialized French language instruction in Moscow has increased its offerings of business French. The demand appears to come from four groups: economists; technical professionals; language specialists; and government officials. This interest has caused a rethinking of instructional approach and methods. (MSE)

This paper discusses the role that foreign language programs should play in targeting their instruction to the particular needs of students, whether they are studying business, science, or other technical fields. It also describes an English-German negotiation simulation for final year students in the International Business and German course at…

Techniques for teaching marketing to students of business Spanish are discussed, including an examination and classification of marketing concepts, analysis of the significant and growing United States Hispanic market, and English- and Spanish-language samples of computer-assisted instructional (CAI) materials used in two colleges (Youngstown…

Mississippi State University's revamped undergraduate foreign language program was designed to attract new students interested in job preparedness. The B.S. program is tightly structured to provide students with both general education and expertise in four areas of study essential for a career in world trade: foreign language fluency, proficiency…

The development of a Computer Assisted Language Learning for Information Organization and Production in Europe (CALLIOPE) program is discussed. CALLIOPE is a program launched by the European Community that is intended to provide computer-based foreign language instruction for the business and industrial environment. Program goals are two-fold: (1)…