The experience of Stanford University (California) in developing the institutional image it portrayed on the World Wide Web is discussed. Principles and practical suggestions for developing such an image through layout and content are offered, including a list of things not to do on a Web page. (MSE)

This document is designed to assist Illinois Elementary Secondary Education Act Title III project directors in familiarizing all phases of the public with their innovative programs. The first section of the document is an overview. The sections that follow give an explanation of the dissemination goals and certain conditions most suitable for…

The department of computer services at Miami-Dade Community College (Florida) limits its monthly newsletter to one page and follows specific guidelines about content and format. The publication is used for communication, public relations, and recognition. This streamlined approach allows for efficient and consistent communication. (MSE)

The Pennsylvania State University national alumni admissions program involves alumni in direct recruitment of undergraduate students. This is a major service to the institution, increasing friends of the college and contacts with organizations, clubs, local high schools, and prospective students. Most important, it provides local contacts for…

Four basic models of the organization of college and university communications offices are described: advancement, news bureau model, agency, and marketing models. Pros and cons of each are discussed, and the structure of this function at the Virginia Polytechnic Institute and State University (Virginia Tech) is presented as an ideal…

This program was initiated in 1967 to provide an alternate source of teachers for vocational education. It gives high school graduates, primarily from vocational and industrial arts education programs, as well as technical institute graduates, an opportunity to combine a cooperative work experience in their chosen trade or occupation with an…

The functions of public relations offices are described for four small colleges and one small private school: Spelman College (Georgia); North Harris County College (Texas); Scripps College (California); Lafayette College (Pennsylvania); and Maumee Valley Country Day School (Ohio). Focus is on creative and effective use of a small staff and…

A model is presented for constructing and evaluating an effective alumni volunteer program to aid in the student recruitment effort. A review of successful programs reveals certain common features and provides important touchstones for other schools looking for the principles and practices with which to organize their own efforts. The first…

The University of Missouri's alumni association is using technology to recruit new members, increase retention, and provide benefits and services. Examples include the use of members' electronic mail for communication, use of personal barcodes on membership renewal notices, and automatic membership renewal using credit and debit accounts. (MSE)

This document contains 34 abstracts that describe sex equity projects operating in Virginia during fiscal year 1986-87 with federal funding through the Carl D. Perkins Vocational Education Act of 1984. The abstracts are organized in the following eight categories: (1) centers to serve single parents and homemakers; (2) programs to serve teenage…

This booklet describes 26 projects funded by Pennsylvania (PA) Bureau of Adult Basic and Literacy Education (ABLE). Descriptions include title, purpose, impact, project outcomes, conclusions or recommendations, project continuation or future implications, product, project director, and descriptors. The following projects are profiled: AchievE:…

The Winona (Mississippi) Career Education Project was conducted to meet the following objectives: (1) to establish an administrative structure for the effective implementation/operation of the project; (2) to involve approximately ninety school system personnel in inservice training; (3) to develop broad career education competencies in students;…

This handbook for school administrators and cooperative education coordinators describes State of New York cooperative occupational education programs. It is divided into three sections that focus on program administration, program organization, and program operation. Section 1, Program Administration, presents a philosophy of cooperative…

Developed as a guide for college administrators for establishing, improving, and evaluating career counseling and placement programs, this document describes specific activities for such programs under two categories: student-oriented activities and administrative and managerial activities. The student-oriented activities (Part I) cover the…