Measured a psychiatric hospital's image, using qualitative and quantitative methods. Used data from the consumer public to illustrate the development and implementation of an image program stressing multi-public awareness, preference and utilization of the hospital's services vis-a-vis the hospital's mission statement. This study demonstrated…

Asserts that mental health planning has been limited by conceptual and logistical restraints, causing planning to be isolated from management and ineffectual in describing total system of services required by persons experiencing severe mental illness. Describes application of new ideas and information technologies which can yield enhanced…