In a successful college marketing program, students and high-quality instruction are top priorities. Marketing research should investigate student needs and frustrations, the products offered, value received for time and money invested, physical convenience and appeal, and promotional strategies. Program research and development suggestions are…

Buena Vista College (Iowa) has brought an international perspective to campus through extensive faculty exchange, study abroad, and recruitment of foreign students, with primary focus on Asia. Two-thirds of the faculty have studied overseas, about 5 percent of students study overseas each year, and graduates are finding jobs using their…