A public relations audit can show how efforts measure up, whether they are parents programs, media relations, or faculty/staff communication. A sample inventory form is included. (MLW)

An institutional advancement administrator draws on experience running an office with limited resources to offer suggestions to others, including putting basics in place first, then fine-tuning them, and developing a do-everything publication, a plan for special events and fund-raising, an annual giving structure, and a strong core of volunteers.…

Steps in developing a major college donor weekend program are outlined, including goal setting; tailoring events to reflect the best the institution has to offer; drafting an appropriate guest list; calculating costs; dealing with common problems such as low attendance, damaging media coverage, and guest list errors; and getting feedback. (MSE)

Five veteran college alumni directors share strategies for creating an effective association: deciding what program aspects must be measured; assessing the program realistically; listening to customers; stretching program resources to hold down cost and work more efficiently; and remembering the value of the human touch in program design and…

The University of Arizona's experience with a small-scale fund-raising project to establish a memorial scholarship illustrates that the development office's efforts in guiding a motivated group of donors can pay off. Planning elements included establishing a team, delegating tasks, handling mail and telephone calls, generating enthusiasm, and…

Research on university marketing structures suggests environments without unique market segments result in circular, multi-layered structures; marketing autonomy is directly related to resource control; communication and cooperation among organizational layers is inversely related to resource control; number of autonomous organizational layers is…

College alumni associations are using a variety of approaches to improve alumni participation. Surveying alumni for needs and preferences can be fruitful. Program ideas include career planning, parent programs, community service, student relations activities, and high school recruitment. Qualitative and quantitative evaluation is crucial to…

Suggested strategies for running a more effective college alumni program include effective calendar organization; careful staff utilization; administrator visibility; increased efficiency; effective use of alumni volunteers and student workers; good office communication; broad information dissemination across campus; consistent use of priorities;…

Educational programs in learning centers away from a central campus can tap a largely forgotten "market" of community college students, especially in times of higher energy costs when many suburban or rural adults may not wish to drive to a central campus. However, in order for these programs to be effective, sound management is essential. An…

A longitudinal study examined adult basic education (ABE) in Virginia between 1970 and 1985. (The first study was conducted in 1970, the second in 1978, and the third in 1985.) Data for the 1985 study were collected from survey instruments mailed to all state department ABE personnel, local ABE supervisors, learning center coordinators, and ABE…

A study examined the question of whether there is a connection between program characteristics and desirable program outcomes (student satisfaction, placement, and job performance ratings). A program evaluation questionnaire, containing over 300 individual items on such program characteristics as teacher certification and experience, instructional…

In accordance with a mandate included in the 1990 amendments to the Perkins Act, a national evaluation of Tech-Prep implementation was conducted. The evaluation had two main objectives: to determine how effectively Tech-Prep is being implemented and to identify useful implementation practices and challenges. Data were collected from the following…