A 3-year project to generate awareness and utilization of the nontraditional services offered by the Florida public libraries is described. The presentation is divided into two sections: an overview of the program to date and examples from the media campaign. Within section 1, three distinct phases of the project are identified and described:…

This paper illustrates how both marketing and advocacy are crucial skills to keeping the public aware of the library's impact. If marketing is promoting an individual library to increase public use, advocacy is broadcasting the purpose of libraries and the role of the librarian to garner public support. The issue of image of must be confronted, a…

The development and current status of Friends of the Library groups in Canada and the United States are discussed. Suggestions for forming a group and fostering cooperation between the Friends and the library are offered. The resulting benefits to the library and the community are explored. (25 references) (CLB)

Describes the Health Information Project, a plan created by the Maryland State Department of Education that allows residents to obtain health information from public libraries. Examples of patron situations involving health questions illustrate the plan's main elements: collection development, staff training, networking with community agencies,…

Describes a county library system's experience with a computerized information and referral system and highlights strengths and weaknesses of the systems. Strengths included the library maintaining control, with other agencies participating; using existing programs and databases where possible; and establishing copyright. Problems included not…

This manual is designed to help public libraries in Arizona plan their summer reading programs. The theme of the 1993 Arizona Reading Program is circuses. The material in the manual is prepared for libraries to adapt for their own uses. Topics covered include: goals, objectives, and evaluation; procedures for getting started; common summer program…

This manual is designed to help public libraries in Arizona to plan their summer reading programs. The theme of the 1991 program is Arizona and its characteristics. The material in the manual is prepared for libraries to adapt for their own uses. Topics covered include: goals, objectives, and evaluation; procedures for getting started; common…

The Adult Literacy Program at the Alameda County Library provided employment oriented programs. The project served a community of over 200,000 people, and targeted workforce/workplace learners. The project served 578 adult learners and provided 35,904 hours of direct tutoring service. The report provides a comparison of actual accomplishments to…

This document is the 1994 manual for the Iowa Summer Library Program. The 1994 theme will take children and librarians on adventures and journeys featuring the following themes and subtopics: shoes, feet, socks, giants and giant steps, nature trails, dancing, movement, travel and vacation trips, and fairy tale adventures, especially those that…

This manual for the 1993 Louisiana Summer Reading Program has ideas for libraries to get the summer program started. The theme is trains, and all of the ideas have something to do with this theme. The following topics are covered: (1) evaluation; (2) promotion, publicity, and programs; (3) calendar; (4) decorating the library; (5) storytime…

The Mid-York Library System (Utica, New York) conducted a project that involved recruitment and public awareness. The project served a community of over 200,000 people, and targeted potential tutors and learners. The goal of the project was to produce and develop a sustained publicity project to promote the services of Literacy Volunteers of…

This final performance report describes Project FLASH (Family Learning Action Starts Here), a literacy project of the Fitchburg (Massachusetts) Public Library designed to provide opportunities for parents to improve their own basic skills while at the same time enhancing their ability to provide literacy-based activities to their children. The…

Designed to help librarians and trustees make informed planning decisions concerning the development or improvement of library literacy services, this manual discusses the following topics: (1) the problem of illiteracy; (2) identifying adult new learners; (3) providers of literacy services; (4) the library's role in literacy activities; (5)…

The Cuyahoga County Public Library (Parma, Ohio) conducted a project that involved recruitment, coalition building, public awareness, training, collection development, and intergenerational/family programs. The program, Bringing Up Readers: Family Literacy Program, was successful in encouraging and promoting family reading, community cooperation,…

This collection is intended to show what public libraries can and would like to do to support adult learning, encourage understanding and cooperation among libraries and adult and community educators, and publicize the work already being done by libraries. The following papers are included: "The State of the Art in 1985," by Robert…