As obtaining education funding becomes increasingly competitive, family literacy programs must communicate their message of success to receive public and private funding and support. A critical component of educational excellence is parental engagement, but how do communities and schools effectively implement parent engagement and family literacy,…

This study aimed to evaluate the Public Relations and Publicity associate degree distance program available to students through Open Education Faculty at Anadolu University, Turkey. The study used Erden's (1998) component-oriented model and a convergent mixed methods design employing an online questionnaire form. The study population included…

Shrinking financial support from governments and forecast declines in the college-going population have combined to exert tremendous pressure on institutions of higher learning. Branding as a strategy has become more popular as a way of differentiating an institution from its competition, but the complexity of higher education makes branding an…

Re-examines "implied third-party endorsement" as an explanation of publicity's effectiveness. Argues that any effect involves inferences by audience members who use biased processing that favors news and disfavors advertising. Suggests that the presentation of information as news is not necessarily perceived by audiences as an…

This article provides an overview of a major national advertising campaign in support of cooperative education designed to expand postsecondary cooperative education in the United States. Conducted by the Advertising Council at the request of the National Commission for Cooperative Education and endorsed by 700 colleges and universities, the U.S.…

Ways to prove that college public relations offices are meeting their objectives are discussed. Understanding objectives and how the office can meet them focuses activities and helps make efficient use of staff. Seven evaluation methods are identified: production; message distribution; exposure; accuracy; audience awareness; attitude change; and…

Discusses the danger in producing showy events that appeal to the media and get positive attention and budgetary support for gifted programs, rather than focusing on the substance of those programs. Questions that professionals and parents should consider before embarking on a project or competition are provided. (CR)

Suggestions for effectively evaluating a campus communications program are offered in a model for judging the institution's commitment, progress in program implementation, and user impact. (JMF)

A multimedia campaign led to a 62 percent increase in number of people who called for information about how to aid abused/neglected children in one U.S. community. Analysis suggested that such campaigns should focus on helping actions rather than the problem, should use client-based market research, and should rely on public-private-nonprofit…

This demonstration project was conducted to create an awareness among the least educated adults in Armstrong and Indiana counties of Pennsylvania of the availability of Adult Basic Education (ABE) opportunities at the ARIN Adult Learning Center and its satellites. The project was carried out by means of a public relations program. Activities…

A guide to planning college and university anniversary celebrations that attract the attention of both friends and strangers recommends creating substantive programs related to current public interest; faculty involvement; broad-based and varied programing; media participation; attention to both past and future; and adequate budget. (MSE)

This report focuses on a December 1988 to December 1989 evaluation of the structures, processes, and outcomes of 15 primarily volunteer tutor-based literacy programs. It addresses the effectiveness of the Saskatchewan Literacy Campaign in increasing tutor and learner enrollments in the programs. Chapter 1 provides background and definitions.…

To apply promotional techniques and measure the impact and response on target adult basic education (ABE) enrollment, a project focused on (1) increasing awareness of adult education programs, (2) successful recruitment techniques; and (3) development of professional relationships with referral agencies. Activities included development of a slide…

This study evaluated the impact of a public service advertising campaign conducted for Recruiting New Teachers, Inc (RNT). The study surveyed a national sample of 2,750 individuals who called the RNT toll-free number mentioned in public service advertising and returned information about their educational background and teaching interests. The…

A project examined information currently made available by colleges of further education in Scotland to users and the marketing strategies used. Thirty-eight of 45 colleges completed a questionnaire on current marketing practice. Other activities included focus groups and interviews with students and members of the general public and a postal…