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Direct linkWang, Zheng; Solloway, Tyler; Tchernev, John M.; Barker, Bethany – Human Communication Research, 2012
In the theoretical framework of dynamic motivational activation, this study reveals the dynamics of antimarijuana public service announcement (PSA) processing, especially the processing of co-occurring positive and negative content. It specifies the important role of endogenous feedback dynamics of the information processing system and teases them…
Descriptors: Publicity, Mass Media, Information Dissemination, Marijuana
Download full textBunderson, C. Victor; And Others – 1988
Educational measurement is undergoing a revolution due to the rapid dissemination of information-processing technology. The recent growth in computing resources and their widespread dissemination in daily life have brought about irreversible changes in educational measurement. Recent developments in computerized measurement are summarized by…
Descriptors: Academic Achievement, Adaptive Testing, Computer Assisted Testing, Educational Assessment
Kibler, Robert J., Ed.; Barker, Larry L., Ed. – 1969
The first part of this report presents background and procedures of the 1968 New Orleans conference on speech-communication and lists the recommendations formally adopted by the conference concerning research priorities, graduate instruction, and issues and responsibilities in speech-communication. The major section of the publication is devoted…
Descriptors: Behavioral Science Research, Behavioral Sciences, Communication Problems, Communication (Thought Transfer)
Kibler, Robert J., Ed.; Barker, Larry L., Ed. – 1969
The first part of this report presents background and procedures of the 1968 New Orleans conference on speech-communication and lists the recommendations formally adopted by the conference concerning research priorities, graduate instruction, and issues and responsibilities in speech-communication. The major section of the publication is devoted…
Descriptors: Behavioral Science Research, Behavioral Sciences, Communication Problems, Communication (Thought Transfer)
