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Peer reviewedLiebes, Tamar; Livingstone, Sonia – Communication Research, 1994
Offers a new approach for the study of soap opera, aimed at discovering the social boundaries within which a particular culture negotiates its primordial relationships. Reveals the interaction between culture, power, genre, and gender by tracing the complex kinship structures of family and romance among soap opera characters and by observing how…
Descriptors: Ethnography, Family Structure, Higher Education, Popular Culture
Peer reviewedGripsrud, Jostein – Critical Studies in Mass Communication, 1990
Explores the relationship among media consumers, institutional economics, and cultural ethos and suggests that communication researchers must adopt a flexible methodology capable of considering all relevant forces. Uses the case of Norway's broadcasting of the U.S. television series "Dynasty" to help illustrate these premises. (MG)
Descriptors: Audience Analysis, Audiences, Communication Research, Cultural Differences
