The university ranking systems have been utilized for academic performance of higher education system in the World since beginning of 2000's years. These systems, which considered the common parameters, have quickly followed with their own hierarchical measures by higher education organizations. However, these ranking systems never consider…

The purpose of this research is to understand how nation branding initiatives complement education diplomacy for a country such as China and to investigate how country distance shapes perceptions of China across a large international student contingency in China. We use Ghemawat's [(2001). Distance still matters. "Harvard Business…

Prestige-suggestion, the effect that the prestige or reputation of a source has on a receiver, is the subject of this paper. Three research studies which have been done recently by researchers in reading are reported. These studies asked the following questions: If consumers evaluate products by means of reading store advertisements, will they be…

A method used at Bradley University to assess the institution's public image consisted of a series of paired descriptive phrases through which potential students could compare the school with their ideal college in academic factors, location, size, campus, costs, and career placement. (MSE)