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Direct linkDe Beule, Filip; Jaklic, Andreja; Kania, Aleksandra; Mroczek-Dabrowska, Katarzyna; Vardar, Nukhet; Voss, Hinrich – Journal of Teaching in International Business, 2019
The use of film material has a long tradition in management education and calls for dedicated video case studies date back more than 30 years. Against this backdrop and an incoming student generation that has grown up with digital technology, we assess the current use of stand-alone video case studies in international business (IB) teaching. Using…
Descriptors: Video Technology, Case Studies, Business Administration Education, International Trade
Hernandez-Pozas, Olivia; Carreon-Flores, Horacio – Journal of Teaching in International Business, 2019
New generations of International Business (IB) students include the Centennials, also known as Generation Z. These students have experienced their whole life in a virtual and physical reality. They learn differently than previous generations and have an even shorter span of attention than Millennials. We -- IB educators -- need to acknowledge…
Descriptors: Business Administration Education, Teaching Methods, Computer Simulation, Intercultural Communication
