This study provides an updated view of the marketing capstone course by sharing content including textbooks, cases, simulations, and engaged learning approaches and technologies used in teaching the course to undergraduate students. Using a content analysis methodology, we analyzed data from 122 syllabi from U.S.-based AACSB schools. Our findings…

Failure has an important role to play in learning how to navigate highly uncertain organizational environments. But "failing fast" just for its own sake may in fact undermine learning if not set up or handled correctly. Using failure-based pedagogy, including generative failure, whole-person learning, and entrepreneurial thinking, an MBA…

Based on the industry need to hire qualified salespeople, a call to expand sales education at universities has been continuously echoed. This article provides an updated overview of the sales education landscape in the United States and offers insight into both the curriculum offerings and the practices of marketing educators who teach sales…

Experiential learning (EL) is often perceived as valuable to education and prioritized in higher education curricula. The value of EL from the student perspective has been researched, but few have explored faculty perspectives in business programs. The purpose of this study was to explore faculty perceptions of the meaning of EL, implementation…

This study investigates the treatment of culturally inclusive teaching practices in schools of business. A content and quantitative analysis were performed on 392-course syllabi selected from management departments in the United States, representing 131 AACSB-accredited schools of business. Syllabi were coded for content, pedagogy, accommodation…

It has become increasingly important for future business professionals to understand statistical computing methods as data science has gained widespread use in contemporary organizational decision processes in recent years. Used by scores of academics and practitioners in a variety of fields, Monte Carlo simulation is one of the most broadly…

This article explains how to build an interdisciplinary course about global problem-solving that is anchored in business law yet draws substantially from many other fields. In 2020, Liz Brown developed and led a teaching team composed of fourteen faculty members and learning center leaders from across Bentley University to deliver a pilot course…

In the era of artificial intelligence (AI), big data (BD), and digital transformation (DT), analytics students should gain the ability to solve business problems by integrating various methods. This teaching brief illustrates how two such methods--Bayesian analysis and Markov chains--can be combined to enhance student learning using the Analytics…

Since the beginning of the 21st century, design education has been gaining momentum across disciplines as a means to equip students with skills relevant in the job market as well as to tackle wicked problems. One of the core assumptions behind integrating design education to other disciplines focuses on the need for hands-on and experiential…

Although many professors realize that note taking while listening to a lecture results in shallow learning and a lack of student engagement (Hartley & Davies, 1978), lecturing remains the primary mode of instruction. A recent challenger to the dominant notetaking/PowerPoint paradigm is Reacting to the Past (RTTP). To capitalize on the…

The current data-centric business environment has seen an increasing demand for business students with knowledge and skills in the area of business analytics. This article presents the design and implementation of a foundation business analytics (BA) course for undergraduate business students who aspire to become data-literate professionals or…

This article describes a four-month-long MBA course on business communication taught at NUST Business School, National University of Sciences and Technology, Pakistan. A workshop-style approach was adopted in the course that helped the students break their emotional glass ceiling and become comfortable in their skin. The course enabled the…

No-code/low-code app development is transforming traditional information system development paradigms. This teaching tip uses an example of course unit of decision support systems (DSS) to demonstrate that introducing no-code system implementation assignments into a course as a replacement for computer programming language exercises can improve…

This authors propose that intentionally designed capstone courses enhance student learning. The capstone typology offered will assist educators in designing a capstone experience that allows students the opportunity to synthesize the learning they acquire as they complete their business and management education. This typology can provide a…

Professional sales as a subject in the university curriculum now faces rapid adoption. There appears to be a corresponding decline in teaching sales management or leadership. The Sales Leadership course presented in this paper combines concepts of sales management with experiential learning activities to the sales curriculum. Beyond this…