Ethics, social responsibility, and sustainability are important areas to address in marketing education. While they are distinct constructs, the terms are often used interchangeably. Understanding their differences and relationships to one another is important in teaching these subjects. Ethical decision-making is based on organizational…

Purpose: This study aims to present a pedagogical approach that allows students to discuss and debate the differences between two competing models of corporate governance -- the shareholder primacy philosophy and the stakeholder value viewpoint. Design/methodology/approach: This study first presents the conceptual bases for each framework, noting…

The aim of this paper is to approach the teaching of the Poisson distribution in a friendly and amusing way. It constitutes a common practice to adopt the main probability distributions in order to predict results of sport events and to estimate the win return of betting activities (Chalikias 2009). In particular, by using the Poisson…

As educators we strive to facilitate knowledge and ways of learning that serve students throughout their lives, but we also recognize their sometimes short retention span. The innovation we present in this article consists of the use of digital storytelling as a conduit for students to construct a narrative of their experience in a marketing…

Business adopted a terminology of sustainability to defend, then justify, and finally explain practices that acknowledged resource limitations as inherent in the business environment. Tracing the rhetoric across a half century of business use demonstrates an expansion of the concept of sustainability to encompass managerial attention to finite…

To explore the best structure for a dedicated marketing ethics course, two field experiments were conducted in which two case types (i.e., small business/personal decision-making versus corporate-wrongdoing) and the timing of logic and critical thinking instruction were manipulated. Results show undergraduates can identify and apply ethical…

Using the premise of a fictional earbud company, "EarWorm," students in an introductory management course become EarWorm managers who problem-solve and make decisions about the best choices for their company. This article outlines this engaging and participatory exercise in detail. Students are able to directly connect course concepts to…

In this article, we rely on the development of a Massive Open Online Course (MOOC) to show the relevance of a values-based approach to responsible management. To clarify the notion of values, we draw on Heinich's axiological sociology, which presents values as principles of judgment and action. Building on this approach, we interviewed 35…

This article will describe a process for increasing critical thinking and reflection in strategy courses bridging the gap from conventional textbooks between theory and application. It proposes new assistive tools for aiding decisions and provides a roadmap for applying the process using live cases, thereby avoiding the limitations of…

This article proposes a conceptual framework for instilling and fostering a global mindset among students of business in general and international business in particular. Students learning to become global managers must first have an open mindset and be aware of changes in themselves. When managers encounter problems at a global firm, they need to…

This paper describes a collaborative model of international learning where students from classes in universities across countries collaborate to jointly work on a common project. The paper follows the partnership formed by a course taught in the US and one in Mexico under the COIL model, where participating students are paired up with counterparts…

The twenty-first century is a time of unprecedented social and technological development. Defining the period is an internationally interconnected world pregnant with information, dynamic events, and individual choice. These attributes create a highly complex, unpredictable, ambiguous and volatile environment that places new demands on every adult…

Ethics and compliance training of sales managers in the U.S. pharmaceutical industry showed little evidence that eLearning interventions developed to address employees' (a) awareness of unethical sales practices, (b) ability to judge a selling practice as unethical, and (c) intentions to speak up about unethical sales practices have had the…

Many students ignore or underappreciate the important role that financial and accounting considerations have on the formulation and implementation of realistic and ultimately effective strategies. This article describes an exercise that helps build the ability to integrate strategic thinking with financial analysis. Its purpose is to help students…

Purpose: This paper aims to introduce a case-based module teaching sustainable engineering, linking the Envision rating system with behavioral decision science. Three complete modules are publicly available in a repository for any instructor to adapt, use and review. Design/methodology/approach: A case study was written about the Tucannon River…