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Muther, Connie – Educational Leadership, 1985
Presents information on textbook design and marketing practices, and their consequences for textbook content; recommends that selection committees firmly define the role of the textbook in curriculum, and adapt published materials to their school system's unique requirements. (MCG)
Descriptors: Curriculum Design, Curriculum Problems, Elementary Secondary Education, Marketing
Lambert, Michael P., Ed.; Welch, Sally R., Ed. – 1980
Intended for independent study directors, course authors, and directors of home based or distance learning projects, this collection of current, practical guides on correspondence course development contains fourteen chapters authored by practicing home study educators and experts in their field. From Theory to Practice lists steps in course…
Descriptors: Accounting, Adult Education, Audiovisual Aids, Authors