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| Valle, Ronald S. | 1 |
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Peer reviewedLevine, John M.; Valle, Ronald S. – Social Behavior and Personality, 1975
This study investigated reactions to an anti-alcohol communication delivered by convert and nonconvert communicators. In four convert conditions the communicator was presented as a former alcoholic. The convert's communication was either Personal or Impersonal. Overall evaluations of the communicator and communication were significantly more…
Descriptors: Alcohol Education, Communication (Thought Transfer), Credibility, Drinking
