ERIC Number: EJ1474829
Record Type: Journal
Publication Date: 2025-Jun
Pages: 38
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0022-0175
EISSN: EISSN-2162-6057
Available Date: 2025-05-05
Perception of AI Creativity: Dimensional Exploration and Scale Development
Yongzhong Yang1; Haoran Xu1
Journal of Creative Behavior, v59 n2 e70028 2025
With the rapid advancement of artificial intelligence (AI), AI creativity has demonstrated significant potential for application across various fields. This study aims to explore the multidimensional characteristics of AI creativity from the audience's perspective and to develop a corresponding measurement scale. Specifically, Study 1 utilized open-ended interviews with audiences of AI-generated creative products and grounded theory-based data coding to construct a theoretical framework of AI creativity perception. This framework encompasses four core dimensions: originality, depth, credibility, and attractiveness. In Study 2, an exploratory factor analysis and confirmatory factor analysis were conducted to develop a scale with high reliability and validity for measuring AI creativity perception, providing empirical support for the multidimensional framework. To further validate the scale's criterion-related validity, Study 3 examined the effect of AI involvement disclosure on creativity perception. The results reveal that audiences hold biases against AI; although AI is perceived to have a significant advantage in enhancing the originality of creative products, it is viewed as less capable in terms of depth, credibility, and attractiveness. This research offers insights into the future development and iteration of AI creativity.
Descriptors: Artificial Intelligence, Creativity, Measures (Individuals), Test Construction, Audiences, Art Products, Innovation, Credibility, Aesthetics, Factor Analysis, Test Reliability, Test Validity, Criterion Referenced Tests, Bias
Wiley. Available from: John Wiley & Sons, Inc. 111 River Street, Hoboken, NJ 07030. Tel: 800-835-6770; e-mail: cs-journals@wiley.com; Web site: https://www.wiley.com/en-us
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: 1School of Business, Sichuan University, Chendu, China