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Influencing Positive Student Behaviour Using the Endowment Effect
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Faulk, Larry H., II; Settlage, Daniel M.; Wollscheid, Jim R. – e-Journal of Business Education and Scholarship of Teaching, 2019
Educators are constantly searching for methods to enhance student engagement. This study capitalizes on the endowment effect to increase student engagement. The endowment effect is a concept from behavioural economics that suggests individuals' value something that they possess more than a similar item that is not possessed. To test the endowment…
Descriptors: Student Behavior, Learner Engagement, Value Judgment, College Credits